Brand
The mark, the palette, the type
What is here is what can be relied on. Everything else that used to sit alongside it has been removed rather than left to rot.
01
The mark
One drawing, three renderings. Choose by the ground it sits on, never by preference.
Primary
SVGDefault. White or Mint surfaces, documents and templates.
Reversed
SVGDark grounds: heroes, navigation, footers, photography under an overlay.
Monochrome
SVGGreyscale print and one-colour vendor marks. Light grounds only.
Clear space
A margin on all sides equal to a quarter of the inner circle’s diameter. On this artwork that is 12.2 per cent of the mark’s height, which is the easier way to apply it.
Do
- Use on white or Mint grounds
- Use the SVG for both print and screen
- Keep the proportions and the stroke weights as drawn
- On photography, sit it on a backing panel at 90 to 95 per cent opacity
- Screen
- 24px
- height
- 10mm
- height
What this looks like when it goes wrong
Stretched
Proportions are fixed
Rotated
The mark sits level
Shadowed
No shadow, glow or bevel
Recoloured
Never restyle the strokes
No backing panel
On photography, use one
02
The palette
Colour is used for control, status and clarity, never decoration. Broadly six parts neutral to three parts green, with status carrying the rest. Every chip copies its own hex.
Brand core
The forest greens. Headers, buttons, key panels, and every dark ground on the site.
Neutrals and surfaces
The majority of any layout. Mint tints are the default ground; white is for cards and emphasis.
Status
Traffic-light logic, and it has to mean the same thing in every document. Only these four carry meaning; nothing else in the system is allowed to.
No bright, neon or lime greens. They read as consumer software and undermine the industrial credibility the rest of the system is built on. The forest tones above are the whole green range.
03
The type
Two faces. Manrope for what the company says, JetBrains Mono for what it can prove. Type is a control surface here: it is what makes a document read as accurate before a word of it is understood.
Primary sans
Manrope
300 to 800
Body copy, headings, interface, captions. Everything that is not a number you could be held to.
Waste management that survives an audit
Technical mono
JetBrains Mono
400 to 500
Identifiers, manifest numbers, weights, dates, measurements. Anywhere precision is implied.
U37100UR2019PTC010043
Hierarchy
- Page title
- Manrope 800
- 36px, tracking −1px
- Section header
- Manrope 700
- 22px, tracking −0.5px
- Body
- Manrope 400
- 15px, line height 1.6
- Data
- JetBrains Mono 400
- 15px, tabular figures
Nothing outside these two. Arial, Calibri and Times New Roman in an FSWS document say more about the company than the document does.
Trademark
The mark is registered
The FSWS mark is a registered trademark of FirstSources Waste Solutions Private Limited. It is published here so that partners, clients and contractors can reproduce it correctly, and for no other purpose.
It may be used to refer to the company, or to identify it as a supplier or a customer. It may not be altered, incorporated into another mark, or used in any way that implies an endorsement, a partnership or a certification that does not exist. Reproduce it from the files above, unmodified.
Anything not covered here: [email protected]
Machine readable
The same thing, as data
This page is for reading. Everything on it is also served as one JSON file, so a design tool, a template script or a language model asked to draft something for FSWS can take the values rather than be told them from memory, which is how the wrong green ends up in a deck.
Colour and type follow the W3C Design Tokens format, so Style Dictionary and Figma read it unaided. The logo files, the trademark position and the company’s registered identity sit under $extensions. It is generated from the same source as this page and cannot fall out of step with it.